Our history
Since the company was founded in 1970, Basil Fry have used specialist knowledge to develop bespoke insurance solutions with trusted insurers. Our market relationships have been nurtured over fifty years, with some of our specialist scheme arrangements spanning across a quarter of a century.
Basil was busy with advising the industry from a London Insurance brokerage. In 1967, Basil wrote on “Problems relating to the Revision of Conditions” in a special supplement to Removals and Storage magazine.

Basil became disillusioned with his working life in the City of London and decided to set up on his own. His notes included a stepped plan of moving away from broker “Nixon Constable & Co. Ltd” and a detailed business plan entitled “Fry’s Business Plans for the 70’s (And no longer!)
Basil is joined by his son Christopher Fry shortly afterwards and then later, by his son in law, Christopher Thorpe. Basil’s first client is “White & Co” a company headquartered in the south of England who remain clients to this day.
The Company grew steadily and became a “Broker Panel Member” to the British Association of Removers (BAR).
Philip Wildman joined the company from MAT International, a Freight Forwarding business in London. Philip had been busy achieving his ACII and settling worldwide transit claims.

The Company was now situated in Great Bookham, Surrey and the board comprised of Christopher Thorpe, Christopher Fry, Philip Wildman and David Pite. The Company have ten staff operating behind a Gentleman’s outfitters. The Company continued to prosper having added self storage to the removals specialism. In 1995, Basil Edward Fry sadly passed away leaving a blossoming company that was now recognised as the leader in providing specialist advice to Removal and Storage contractors.
The 2000s marked a period of significant growth and transformation for the business. In 2001, Greg Wildman joined as Philip Wildman’s Account Handler and quickly helped drive marketing initiatives and business development, contributing to rapid expansion. This growth led to the company’s relocation to Swan House, Leatherhead, in 2003.
The team continued to strengthen with the addition of Ria Houston in 2005 and Adam Kellaway in 2006. That same year, a major milestone was reached when Philip and Greg Wildman, alongside David Pite and Susanna Hudson, completed a management buyout through the newly formed Wildman Brothers Limited, securing 100% ownership of the business.
Further growth followed with the arrival of Peter Doman in 2007, whose commercial expertise helped expand the client base, and Bob Tree in 2008, who brought specialist knowledge of the removals, storage and self-storage sectors, further enhancing the company’s technical and sales capabilities.
This period laid the foundations for the company’s continued success through strong leadership, strategic growth and industry expertise.

The company having battled through the recession of 2008-2010 continues to grow at a steady rate.
By this time the company had moved to larger premises at Claire House, Leatherhead with staff numbers growing to around 25.
The company, now writing the insurances of a third of the removals market in the UK, grows considerably. Peter Doman joins the Board of Directors followed quickly by Ria Houston. Adam Kellaway leaves to gain City of London experience and achieves a first class honours degree in insurance and his ACII. Sue Thorn joins as Financial Controller in 2012 to replace Christopher Fry. Amy King joins the company in 2014 and quickly establishes herself in the business becoming Claims Manager in 2016. In 2016 Adam re-joins the company as Technical Director for the impending purchase of Wildman Brothers Limited by Wildman, Doman and Houston Limited. In 2017, the purchase is led by Greg Wildman and joining Greg on the Board of Directors is Peter Doman, Ria Houston, Sue Thorn (Finance Director) and Adam Kellaway. Amy King is promoted to the Board of Directors in 2019. Analysis of the Self Storage industry is undertaken which results in Basil Fry broking the insurances for more than 40% of the self storage centres in the UK. The company starts to take a deeper interest in the property market and subsequently employs Jackie Pullen in January 2020.
Basil Fry & Company is acquired by the Jensten Group, marking an exciting new chapter in the company’s history. The partnership provides a strong platform for continued growth, while maintaining the specialist expertise, personal service and client-focused approach that have been at the heart of Basil Fry for over 50 years.
Your bespoke insurance solution awaits…
call our team on +44 (0) 1372 385 985 or
call our team on +44 (0) 1372 385 985 or
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